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SOCIAL MEDIA

SOCIAL MEDIA

Social media platforms have effectively supplanted traditional information networks in India. The relationship between online content, traditional media and political networks is so strong that the messages are propagated effectively to even those who are not yet online.

Many times, false information, intentionally or unintentionally, gets transferred through social media that manipulates the beliefs of the people towards a particular community, the government or some ongoing issue.

Public opinion is the currency of democracy, and, therefore, vested interests cannot be allowed to hijack public opinion through the organised dissemination of misinformation. India has primarily focused on controlling social media platforms through legalistic instruments and threats of criminal liabilities. However, the need is to locate its regulatory efforts and bring about a comprehensive transparency law to force meaningful disclosures by platforms to enable a broader community of informed stakeholders.

What are the Concerns regarding the Spread of False Information

• Red-Herring: The content moderation-driven approach to disinformation by all major social media platforms is a red herring designed to distract from the far larger problem of amplified distribution of disinformation as part of business models.
• Opacity of Social Media Platforms: Social media platforms are increasingly becoming the primary ground for public discourse over which a handful of individuals have inordinate control. One of the biggest hurdles in being able to curb misinformation is the lack of transparency by social media platforms. Even when platforms have disclosed certain kinds of information, the data is often not presented in a manner that facilitates easy analysis.
• Inadequate Measures: Various social media platforms have been unable to evolve a coherent framework to stop misinformation and have instead responded erratically to events and public pressure.
• Weaponization of False Information: Social media platforms have adopted design choices that have led to a mainstreaming of misinformation while allowing themselves to be weaponized by powerful vested interests for political and commercial benefit.
• Digital Media Illiteracy among Children: The National Education Policy 2020 is a missed opportunity to insert media literacy in the curriculum. Although ‘digital literacy’ is mentioned once in the document, social media literacy is entirely neglected. This is a serious gap as social media is the primary source of students’ literacy.

How is Social Media Mis/Disinformation Affecting Politics

There are three notable effects of social media on our politics, which require deliberation. Social media has led to a dislocation of politics with people weighing in on abstractions online while being disengaged from their immediate surroundings. Social media has led to a degradation of our political discourse where serious engagement has been supplanted by “hot takes” and memes. It has obscured the providence of consequential interventions in our political discourse because of opacity in technology. NMeaningful politics, especially in democracies, is rooted in local organisation, discussion and negotiation. However, the spread of false information through social media has facilitated a perception of engagement without organisation and action without consequence.

Solutions

• Law to Facilitate Transparency: A meaningful framework to combat disinformation at scale must be built on the understanding that it is a political problem. Transparency and regulation need to be brought to bring governance of speech within the ambit of the democratic process. It is important to bring a comprehensive transparency law to compel relevant disclosures by platforms to facilitate action by a wider group of stakeholders. Such a law should include safeguards for user privacy since platforms are a repository of the private information of citizens.
• Creating a Regulatory Body: Bringing governance of speech under State purview is fraught with risks to free speech. It is, thus, proposed to constitute a regulator with statutory powers to lay out broad processes for governance of speech, set transparency standards and audit platforms for compliance; and advisory powers to develop perspective on key misinformation themes especially those with public policy implications.
• Structural Reforms in Platforms: Blanket immunity for platforms as “intermediaries” no longer makes sense since platforms are far more interventionist with user content. Therefore, platform accountability should be linked to their distribution model.
• Digital Media Literacy among Children: A strategy that has not received sufficient attention in India is digital media literacy to the citizens, especially school children, to equip them with skills to steer through the information they receive. Hence, technological interventions to tackle misinformation should be complemented with human-centred solutions focused on digital media literacy. Social media platforms should take initiatives in this regard and promote digital media literacy.